Total Rewards was originally rolled out in 1997 as the Total Gold slot players club when the company was known as Harrah’s Entertainment. “We have always taken pride in being the first to launch multiple tiers and other ways to make the program better,” Kanter said. It also serves as a customer tracking system for Caesars Entertainment, allowing the company to monitor the spending habits of its guests, which can be incorporated into direct-marketing programs. Total Reward has long been considered the first player loyalty system of its kind in the gaming industry. Top prize is an all-expenses paid trip to Caesars Palace, including travel aboard a private jet. Up next is a 90-day contest where program members can win more than 90,000 prizes.

The concerts were simulcast to a private party at Serendipity 3 at Caesars Palace. Blige, Cee Lo Green, P Diddy, and Maroon 5 at locations in Los Angeles, New York, Chicago and New Orleans. Our intent is to make this program as valuable to our guests as possible, and meaningful to their lives outside of the resort property.”Ĭaesars kicked off the Total Rewards launch with a sleek new logo and a concert extravaganza that included performances by Mary J. “We started out as a slot club,” said Joshua Kanter, vice president of Total Rewards for Caesars Entertainment. Members of Total Rewards - some 45 million strong, according to Caesars Entertainment - still earn points through casino play and spending on hotel rooms, shows, retail, dining and other nongaming amenities at the company’s resorts. The casino operator on Thursday rolled out new features of its 15-year-old Total Rewards customer loyalty program, which now will include opportunities to earn points and credits outside the company’s casinos. customers points that can be redeemed at any of the company’s 40 properties nationwide. Buying a pair of jeans from Target or a flat-screen TV from Best Buy now will earn Caesars Entertainment Corp.

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